Customer story · Financial services
Collections is one of the hardest categories in which to earn public trust. By asking every paying customer for honest feedback—automatically, inside the payment flow—State Collection Service grew a Google presence of 423 reviews at 4.3 stars without adding work for its team.
The challenge
Collection agencies hear from customers at difficult moments. The people who had a fair, respectful experience rarely think to say so online—so the public record skews toward frustration, regardless of how a team actually operates.
What changed
Lauded was integrated directly into State Collection’s payment system. After each payment, every customer landed on the same page: a short message from the founder, a one-tap path to a public Google review, and the option to send a private note instead. Branded SMS carried the same clean link. The team never had to log in.
The result
With Lauded running inside its payment flow, State Collection Service’s Google rating rose from 1.4 to 4.3—423 reviews as of September 1, 2026.
How it worked
Lauded was integrated with State Collection’s payment system. Every customer who completed a payment—every one, not a chosen few—was invited to share their experience publicly or privately. Automatic, with no one on the team logging in to run it.
Payment received
$184.00Lauded listens for the completed payment—no manual list, no export.
State Collection Service
A note from the founder
“Our team works hard to treat every person with respect. If you have a minute, we’d genuinely like to hear how it went.”
A branded page with a personal note from the founder, right after the payment confirmation.
Share your experience
Review on Google
Recommend on FacebookPublic reviews go straight to Google or Facebook. Notes reach State Collection’s management.
Every customer sees the same options—public review or a direct note—and picks the one that fits. Nothing is screened, nothing is hidden.
Plus direct-to-consumer SMS
Texts carried the State Collection logo and a short, human message. The branded googl.review link reads as the company—not as spam or phishing—so more people felt safe tapping it.
Financial relief
“However, I can say with certainty, this was easy and harmless. Created my own payment plan in seconds, online … Made the whole ordeal less anxious.”
★★★★★
Start with branded links and QR codes, or build a complete email, SMS, feedback, and website-widget workflow.